The United States Army and Nike have unveiled a striking new uniform for the 2025 Army-Navy football game, designed to honor the Army’s 250th anniversary and the service and sacrifice of its Soldiers. The special edition uniform will debut as Army West Point faces Navy in one of college football’s most storied rivalries, showcasing both historical significance and modern design.
A Uniform Steeped in History
This year’s uniform incorporates meaningful symbols at every turn. The marble white base represents the enduring strength and foundation the American people have given the Army over the centuries. Purple streaks in the jersey numbers and helmet pay tribute to the Badge of Military Merit—precursor to the Purple Heart—first initiated by George Washington. This color is also a nod to Gold Star Families, symbolizing loss and sacrifice within the Army community.
Values and Legacy Embodied
At the core of the campaign is the emphasis on the Army’s seven values: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage. These values are woven into the uniform’s narrative and align with the Army’s longstanding motto, “This We’ll Defend.” Nike and the West Point Department of History and War Studies have worked together for a decade on such collaborations, ensuring that each year’s design tells a story rooted in the Army’s evolution.
Army-Navy Rivalry and Cultural Impact
The specialty uniform tradition has become a highlight since its establishment, marking this as the tenth consecutive year of commemorative designs. Army has won six out of nine games since the rivalry series’ official launch, with each season’s theme reflecting significant divisions, campaigns, or historical milestones. This year, “250 Years of Service & Sacrifice” unites fans, players, and military families around a shared sense of pride and remembrance.
As Army and Navy prepare to clash on the gridiron, this year’s look not only energizes the team but pays heartfelt homage to American Soldiers, reinforcing the legacy that continues to inspire new generations.