Black Friday 2025 is officially here, and some of the most eye-catching deals are on big-name brands like Hoka, Apple, and Dyson, giving shoppers a rare chance to upgrade their gear without blowing their entire holiday budget. From everyday comfort sneakers to high-end tech and powerful vacuums, many of these discounts are among the lowest prices seen all year, but quantities and sale windows are limited.
Standout Apple and tech savings
Major retailers are running aggressive promotions on Apple products, with deals on AirPods, select iPads, Apple Watches, and accessories like AirTags hitting or matching record-low prices. Shoppers can find bundles that pair Apple devices with extended warranties or gift cards, making it easier to justify a big-ticket tech purchase ahead of the holidays.
Beyond Apple, Black Friday 2025 tech sales include markdowns on laptops, tablets, smartwatches, and headphones across multiple brands, often with extra savings stacked through store apps or loyalty programs. Many of the best offers are online-only or time-limited, encouraging shoppers to lock in deals quickly before stock runs out.
Hoka, footwear and fitness deals
For runners and walkers, Hoka shoes are a major highlight this year, with select models discounted well below their usual price while still offering the brand’s signature cushioned ride. Both everyday trainers and trail-ready styles are included, giving people a chance to replace worn-out pairs or finally try the brand that many athletes and nurses swear by.
Black Friday footwear deals extend far beyond Hoka, with other popular brands offering sales on sneakers, boots, and casual shoes for men and women. Fitness trackers, activewear, and recovery tools are also part of the broader wellness push, making it a good moment for shoppers who want to start 2026 with healthier habits.
Dyson and home upgrades
Dyson is once again a Black Friday headliner, with significant markdowns on cordless vacuums, air purifiers, and hair tools. Some of the most sought-after stick vacuums and multi-surface models are selling at rare discounts, appealing to shoppers who have been waiting for a price drop to justify the investment.
Home deals also include savings on kitchen appliances, small gadgets, and bedding, allowing families to refresh their living spaces ahead of winter. Retailers are pairing these big-name brands with storewide promotions, like extra percentages off when you spend a certain amount or use a store card.
How to make the most of the sale
Shopping experts recommend starting with a short list of priority items, such as a specific pair of Hokas, a Dyson model, or a particular Apple device, then checking multiple retailers to compare prices. Many of the most competitive deals are flagged as editor “top picks” or “doorbusters,” which can help shoppers cut through the noise of thousands of promos.
With so many sales live at once, it is also important to read the fine print on return policies, warranties, and shipping timelines, especially for big electronics and appliances. For budget-conscious families, the goal is not to buy everything on sale, but to use Black Friday 2025 to secure a few high-impact upgrades at prices that may not come back until next year.